Social media and the law: know your limits



***NOTE: This program will be held at Wolfgang's Steakhouse in Waikiki. ALL participants need to choose one of the four menu items listed below and email your choice to If a meal is not selected in advance, one will be picked at random***


The communications industry has exploded with the use of twitter, Facebook, and blogs to enhance awareness efforts for our clients. Cyberspace is such a free and open space ... or is it? How much will it cost you to "borrow" a photo off another person's blog to use in yours? Can you be sued for ranting about someone's client on twitter? What's the dividing line between professionalism and fun, and what are the consequences?


PRSA Hawaii is highlighting the ins and outs of the legal side of social media this May with a panel focused on helping PR professionals know their limits.


Join Seth M. Reiss and Evan R. Shirley, attorneys at law, who will speak to us about copyright law, publicity rights and libel as it relates to PR professionals using social media. Dan Zelikman, marketing and community host for Civil Beat, will also share insights on using social media personally and professionally. Learn about the laws that cover these aspects of communication and how you can keep yourself, your clients, and your company out of trouble. Local social media consultant Melissa Chang will moderate.




When: Wednesday, May 11, 2011

  • 11:15 a.m. Registration/Networking
  • 11:30 a.m. Lunch 
  • 12:00 p.m. Program

Where:Wolfgang's Steakhouse in Waikiki (2301 Kalakaua Avenue, Royal Hawaiian Center 3rd Level)

Seth M. Reiss, principal at, holds an M.S. degree in Biochemistry from the University of Hawaii, Manoa, a J.D. degree from the University of Hawaii William S. Richardson School of Law, and an L.L. M. degree from the University of Cambridge, England. He is a registered patent attorney practicing all aspects of intellectual property law, Internet law, commercial litigation and alternative dispute resolution. Reiss serves on the World Intellectual Property Organization (WIPO) panel of arbitrators for domain name disputes, committees of Internet Corporation for Assigned Names and Numbers (ICANN), and ADR panels here in Honolulu.

Evan R. Shirley of Shirley & Associates practices administrative law, personal injury, construction law, bankruptcy, legal malpractice and commercial litigation. Shirley earned his B.A. from California State Polytechnic University and his J.D. degree from the California Western School of Law. He is also a member of the Rainbow Men's Basketball Booster Club board of directors, American Civil Liberties Union and University of Hawaii Foundation.

As the Community Host at Civil Beat, Dan Zelikman is fully engaged with the readers on the site. He is responsible for pushing content through multiple media platforms while discussing the different issues with Civil Beat readers. From answering questions to sharing opinions, Zelikman is responsible for Civil Beat's voice in the community - both online and off. Zelikman is also tasked with Civil Beat's digital marketing efforts. From analyzing web data to promoting content, Zelikman uses technology to understand what Civil Beat readers enjoy reading most. He was born in New York and has studied around the globe in parts of New England, Sweden and Australia.

Melissa Chang, APR has more than 20 years' experience in marketing and public relations, including work with Starr Seigle Communications, as the Marketing Director for Coldwell Banker Pacific Properties, and as the Marketing Director of Aloha Tower Marketplace. She is currently a freelance writer and independent marketing consultant, specializing in integrating the new social media with traditional media to maximize clients' marketing efforts.

Chang writes for, Honolulu Magazine,, Fodors, InsideOut Hawaii Magazine, and Edible Hawaiian Islands.She is accredited by the Public Relations Society of America and was named the 2006 Gregg W. Perry Public Relations Professional of the Year by the Hawaii Chapter and given the President's Award in 2010. She was also named one of the "Top 20 Social Media Geeks in Honolulu" by Bytemarks and "Honolulu's Best Twitter" by Honolulu Weekly.


  • $30 PRSA Hawaii Members
  • $35 PRSA National Members
  • $40 Non-Members
  • $25 PRSSA Student Members

Menu Options:

Served with French fries and onion rings

Served with French fries and onion rings



*All sandwiches served with lettuce, tomato, onion and pickles.

Register online or for cash/check payments, RSVP to Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.

Due to the increased cost of doing business, reservations to PRSA Hawaii programs made via credit card will be assessed a nominal processing fee.

Parking: Parking is free for the first hour with validation, $1 per hour thereafter for up to four hours

For more information, email or visit

Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no-shows will be invoiced.

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