Preparing for the Unexpected – Add Value to Your Organization During a Crisis



A crisis communications plan is a critical component of any organization’s crisis management program. Despite advances in digital technology and social media, a successful response to a crisis depends on a solid plan built around teams, processes, audiences and messages.
During this brown-bag lunch webinar you will learn how to:
• Identify the critical parts of a crisis plan.
• Leverage the value of other existing company plans and procedures.
• Select a crisis team and maximize its effectiveness.
• Maintain and improve your plan.
• Provide value to your organization when it counts — in a crisis. 

This webinar is free for PRSA members, and is sponsored by PRSA Western District.




When: Wednesday, June 15, 2011

  • 11:30 a.m. Registration/Networking
  • 12:00 p.m. Webinar program


Where: Anthology Marketing Group's 9th Floor Kahala Conference Room (1003 Bishop Street, Pauahi Tower)



Ernest DelBuono, vice president, Levick Strategic Communications, LLC, has more than 25 years of experience as a crisis management professional, including crisis planning, response, media relations and coaching. DelBuono has worked in transportation, petrochemical, consumer products, finance, health care, hospitality, food and beverage, defense, homeland security and many other areas. These high-profile crisis engagements involved airline disasters, SUV rollovers, product recalls, natural disasters, eco-terrorism, cruise ship safety, executive misconduct, environmental incidents and earnings restatements. After the Sept. 11 attacks, DelBuono was a first responder at Dulles Airport, where he assisted American Airlines in setting up and managing the family assistance center, and providing care to the loved ones of Flight 77 passengers killed at the Pentagon.


  • PRSA Members: FREE
  • Non-PRSA Members: $10

Register online or for cash/check payments, RSVP to Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.

Due to the increased cost of doing business, reservations to PRSA Hawaii programs made via credit card will be assessed a nominal processing fee.

Parking: Parking validation will not be available.

  • Alii Place - $0.75 for first two hours. After first two hours, $1.50 per half hour to be paid to booth attendant upon departure. Garage entrance on right side of Alakea St. after Mandalay restaurant.
  • Bishop Square 0 $4 every half hour to be paid to booth attendant upon departure. Garage entrance on left side of Alakea St. just before Hotel St.

For more information, email or visit

Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.

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