Buzz-Building Programs That Drive Business


In today's marketplace, brand-building public relations faces daunting challenges. In this post-recession environment, the frivolous is frowned upon; a hyper-focus on metrics puts pressure on all business functions - including public relations - to drive ROI and grow market share in demonstrable ways. To top it off, we are in an environment where brands no longer have complete control due to a fragmented and consumer-driven digital media culture. To break through and stand out, programs must be buzz-worthy. In this teleseminar, you will:


· Assess your organization's readiness for a buzz-building program.

· Develop buzz-building strategies that drive business results and grow brands.

· Gain the intelligence, insight and inspiration needed to bring buzz-building programs to your organization.


Daryl McCullough is CEO of PainePR. With 25 years in the fields of public relations and marketing, he serves as the firm's CEO, lead strategist and creative director. In his role, he oversees strategic client service and innovations for the firm, coast to coast. In 2009, he was named PR Professional of the Year by the PRSA Los Angeles Chapter. He is the recipient of numerous awards, including the Best of Silver Anvil Award for the launch of XM Satellite Radio.

Daniel Lemin is a public relations and digital media consultant, and owner of Social Studio in Los Angeles. He works with organizations of all sizes to design integrated communications programs and measurement protocols. Previously, he was director of social engagement at PainePR, and served on the global communications team for Google in Silicon Valley. He also is an instructor at UC Irvine Extension.

Wednesday, November 16, 2011
11:15 a.m. - Registration
11:30 a.m. - Lunch provided by Hank's Haute Dogs
12 p.m. - Program


The Green House
687 Auahi Street
Honolulu, HI 96813


Ample metered street parking is available at $0.25/20 minutes.

$20 PRSA Hawaii Chapter Members
$25 PRSA National Members
$30 Non-Members
$20 PRSSA Student Members


REGISTER ONLINE** or for cash/check payments, RSVP to Payment is due at door or you can mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.

**Due to the increased cost of doing business, reservations to PRSA Hawaii programs made via credit card will be assessed a nominal processing fee.


Refund Policy: Public Relations Society of America-Hawaii Chapter Purchase/refund policy: Cancellations will be accepted up to one week prior to the event and a $5 cancellation fee will apply for reservations made via credit card. Thereafter, you would be considered a no-show and will be invoiced for the full amount of your reservation after the one week grace period.


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