VIDEO PLAYBACK: Winning Hearts & Minds



In Case You Missed It: On August 22, the communications pros at PRSA Hawaii and IABC-Hawaii brought together three of Hawaii's top political journalists for their candid thoughts on this year's elections. Dan Boylan, Chad Blair, and Malia Zimmerman gave straight talk on the top races, including:


  • Mazie Hirono and Linda Linge's face off for the U.S. Senate.
  • Ben Caytano and Kirk Caldwell's heated contest for Honolulu mayor (and what happened with Mayor Carlisle's primary campaign).
  • Tulsi Gabbard's upset win for the Democratic nomination in Congressional District 2.
As if that's not enough, they also explored the dangers of polling in a political year.


It was a fascinating and freewheeling discussion. If you couldn't be there, you can purchase the archived livestream video and audio of their entire conversation for just $20.

You will need an Internet connection to view the archived discussion.

Please click here to register online via credit card.


You don't have to like politics to pick up valuable ideas about communications during this election season. A winning political campaign has all the elements that communicators love: a well thought out strategy, engaging messages, diverse tactics, and ultimately, the ability to win hearts and minds.

PRSA Hawaii and IABC-Hawaii are bringing together a panel of veteran political journalists to talk about how campaigns are reaching out to their audiences and what communications pros can learn. We've got:

As reporter-host at Civil Beat, Chad Blair covers Hawaii, particularly how political decisions affect people and communities. Chad has worked as a journalist for Pacific Business News, Hawaii Public Radio and Honolulu Weekly.



Dan Boylan is a well-known observer and commentator on Hawaii politics through his weekly column in MidWeek and as host of "Insights on PBS Hawaii" every Thursday. He is co-author of a biography of Hawaii governor John Burns, "John A. Burns: The Man and His Times."



Malia Zimmerman is the editor and co-founder of Hawaii Reporter. She has worked as a consultant and contributor to several dozen media outlets including ABC 20/20, FOX News, MSNBC, the Wall Street Journal, UPI and the Washington Times. Malia has been listed as one of the nation's top "Web Proficients, Virtuosi, and Masters" and "Hawaii's new media thought leader" by


Whether you are with an agency, a nonprofit, or a business, your organization has a stake in these elections. You can gain valuable insight into communications and the issues at this session.

Wednesday, August 22, 2012
11:30 a.m. - Registration
12:00-1:30 p.m. - Program

The Plaza Club
Pioneer Plaza
900 Fort Street Mall, 20th Floor
Honolulu, HI 96813

COST (includes lunch buffet):
$30 - PRSA Hawaii and IABC Hawaii Chapter Members
$35 - PRSA and IABC National Members
$20 - Students
$45 - Non-Members
$20 - Oahu-based Practitioner Live Stream
FREE - Neighbor Island Practitioner Live Stream

*Note: This program will be recorded and available for playback. Please register online before the deadline.

Validated parking available in Pioneer Plaza for $6 (two hours). $2.75 per half hour thereafter.

Register online or for cash/check payments, please RSVP to Payment can be made at door on day of the event or can be mailed in advance to: PRSA Hawaii, P.O. Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.


JOIN VIA LIVE STREAM OPTION: As an added benefit, particularly for our neighbor island members and colleagues, we will be LIVE STREAMING this program thanks to our partners at Adstreamz. The cost is $20 for Oahu-based practitioners and FREE for neighbor island practitioners. If you wish to join us in this virtual fashion, please RSVP via EventBrite or email You will receive the URL and password to access the program via email. Participants will be able to submit questions or comments via the live stream chat window or by tweeting @PRSAHawaii. See you online!

Due to the increased cost of doing business, reservations made via credit card will be assessed a nominal processing fee.

For more information, please contact PRSA Hawaii Programs Chair Nathan Kam via email or call 808-539-3471.

Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.

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