The Art & Science of PR Counseling: Getting Organizations to Take Your Advice

09/19/12 REGISTER NOW!
Please click here to register online via Eventbrite. For cash/check payments, RSVP today by emailing


Successful public relations initiatives often start with obtaining buy-in from organizations. Yet, public relations professionals may sometimes find themselves in a quandary when organizations do not heed their advice. Whether you're an in-house professional or consultant, effective counseling is the foundation required to achieve results.

Find out what it takes to be a trusted public relations counselor, gain insights into the barriers that can prevent establishing an effective counseling role, and explore practical solutions to be a better counselor.

Join us for this informative session moderated by Nathan Kam, vice president of McNeil Wilson Communications, a division of Anthology Marketing Group, Hawaii's largest full-service integrated marketing company.

Kris Tanahara
Vice President
Becker Communications

As a journalist and public relations practitioner for 20 years, Kris has guided some of Hawaii's largest companies through labor contract negotiations, mergers and acquisitions, bankruptcy reorganization and corporate restructuring. She develops and directs strategic communications programs and public outreach efforts for clients in real estate development, renewable energy, healthcare, insurance, construction, and the non-profit sector. Her work has garnered numerous awards from the International Association of Business Communicators and the Public Relations Society of America.

Cedric Yamanaka
Director of Corporate Communications
The Queen's Health Systems (The Queen's Medical Center)

Prior to joining The Queen's Health Systems, Cedric also served as vice president and manager of the Corporate Communications Department at Central Pacific Bank, and as press secretary to the Office of the Governor. He has also worked in print, radio and TV news, including stints as a KITV-4 News reporter and the host of Hawaii Public Radio's "Aloha Shorts" program.

Nathan Hokama, APR
Strategic Communication Solutions

Nathan has 25 years of corporate communication experience and established Strategic Communication Solutions as an independent practitioner in April 2004, working with clients across different industries. He is a member of PRSA's Counselors Academy and serves on the Executive Committee of the Independent Practitioners Alliance. He is a past president of PRSA Hawaii and was named the PRSA Gregg W. Perry Public Relations Professional of the Year in 2008.

Wednesday, September 19, 2012
11:30 a.m. - Registration
12:00-1:15 p.m. - Program

Anthology Marketing Group, Theatre
Pauahi Tower, 8th Floor
1003 Bishop Street
Honolulu, HI 96813

COST (includes lunch):
$25 - Hawaii Chapter Member
$15 - PRSSA Student Members 
$30 - PRSA National Members 
$40 - Non-members 
*$10 - Oahu-based Practitioner Live Stream
*FREE - Neighbor Island Practitioner Live Stream

Note: This program will be recorded and available for playback. Please register online before the deadline.

Parking in the Bishop Square garage WILL NOT be validated. Ample parking is available in downtown Honolulu with one of the more reasonable lots being the Alii Tower garage (off Alakea Street).

Please click here to register online via Eventbrite.

For cash/check payments, you may RSVP today to Payment can be made at the door on the day of the event or mailed in advance to:

PRSA Hawaii
P.O. Box 3566
Honolulu, HI 96811

Due to the increased cost of doing business, reservations made via credit card will be assessed a nominal processing fee.

For more information, please contact Programs Chair Nathan Kam via email or call 808-539-3471.

Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.

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