The Modern Press Release: How to Optimize Your Press Release for SEO


On a regular business day, tens of thousands of press releases cross the wire, but not all reach their target audiences. What can you do to set your press release apart from the rest and allow your company or client news to show up in more searches so that it reaches your target audience?

In this presentation, Neal Kido, founder of, a search marketing company in Hawaii, will share the common do's and don'ts of optimizing press releases for SEO (Search Engine Optimization) and the impacts it has on your business or organization.

What You'll Learn:
· Common mistakes when optimizing your press release for SEO
· Identifying your audience
· Selecting the right key words and where to place them
· Thinking strategically beyond the text of your press release
· Selecting the right distribution channels


About Neal Kido, Founder,

Neal Kido got his start building websites while at the University of Hawaii at Manoa.

In 2003, he turned his interest toward SEO and has been consulting for some of Hawaii's most visible organizations in a wide range of industries.

The team provides SEO and PPC services, helping clients increase online traffic and revenue.


Wednesday, September 18, 2013
11:30 a.m. - Registration
12:00 p.m. - Program

Anthology Marketing Group
Pauahi Tower, 8th Floor Theatre
1003 Bishop Street
Honolulu, HI 96813

COST (includes gourmet lunch and beverage):
$25 - Hawaii Chapter Member
$20 - PRSSA Student Members
$30 - PRSA National Members
$35 - Non-members

CHOICE OF LUNCH FROM THE PIG & THE LADY (please include lunch order in your RSVP): 
1. French Dip Banh Mi and a Small Pho
2. Chicken Salad and a Small Pho
3. Crispy Mushroom Banh Mi and a Small Farmers Market Curry (vegetarian option) 

Parking in the Bishop Square garage WILL NOT be validated. Ample parking is available in downtown Honolulu with one of the more reasonable lots being the Alii Tower garage (off Alakea Street).

Please click here to register online via Eventbrite.

For cash/check payments, you may RSVP today to Payment can be made at the door on the day of the event or mailed in advance to:

PRSA Hawaii
P.O. Box 3566
Honolulu, HI 96811

Due to the increased cost of doing business, reservations made via credit card will be assessed a nominal processing fee.

For more information, please contact President-Elect Huy Vo via email.

Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no-shows will be invoiced.

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