Improve the Way You Work with Design Thinking


Ever wish you had a different approach to developing a solution to a communications problem? Register now for this hands-on workshop and learn Design Thinking by doing. Design Thinking is a five-step, human-centered, problem-solving process made famous by David Kelley of IDEO and, the Institute of Design at Stanford University. Design Thinking captures the essence of innovation and puts it into an iterative process.

After this workshop, you can use the Design Thinking process as a tangible way to "brainstorm" and "think outside the box." It can be used in thinking about not only products, but services, processes, and the ideas for campaigns, strategies and tactics we generate in PR, marketing and communications every day.

Design Thinking is used by the world’s greatest innovators -- Apple, Google, FedEx, GE, as well as leaders in state, city and county governments, and educators around the world, who are transforming their organizations and culture. In this 1.5 hour session, you will empathize with a partner about their needs for an everyday product, discover and define your partner’s needs, ideate new ideas, and then build a prototype that you will test with your partner.

By going through this process, you will experience the Design Thinking Mindsets and philosophy:

  • Human-centered
  • Bias toward action
  • Radical collaboration
  • Culture of prototyping
  • Show, don’t tell
  • Mindful of process
To see Design Thinking in action, check out this clip of ABC's Nightline covering IDEO reimagining the shopping cart

Facilitators/Practitioners: Ian Kitajima and Raviraj Pare of Oceanit and Design Thinking Hawaii both lend their Design Thinking skills on advanced research projects for the U.S. Marines, Office of Naval Research, Department of Energy, NOAA, the State of Hawaii (Dept. of Education, Dept. of Health, Broadband, OIMT and Office of Planning), City of Honolulu and many others. Together, they have facilitated workshops for over 2,000 people in Design Thinking. Ian is the co-founder of the annual Design Thinking Hawaii Bootcamp, and Raviraj is Oceanit’s Design Thinking guru and a graduate of Stanford’s world-renowned “”

Event Details: 
7:30 a.m.   Registration and Continental Breakfast
8:00 a.m.   Workshop Begins
9:30 a.m.   Workshop Ends

Hourly parking in the Oceanit Center parking garage is the most convenient, but will not be validated; enter on right side of Queen Street. Harbor Court off Merchant Street, Alii Place's garage off Alakea Street and Bethel Street's Chinatown Gateway Plaza municipal lot are more affordable and both are within walking distance of Oceanit Center.



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