Social Media & Content Marketing at Hawaiian Airlines: A Local Global Case Study



Mahalo to all those who attended this event! A copy of the presentation is available for download here




Join PRSA Hawaii for a presentation and talk story session with Asiana Ponciano, social media specialist for Hawaiian Airlines. Since joining Hawaiian Airlines almost five years ago, Asiana has grown Hawaiian Airlines' social community, a community that spans five countries including China and Japan, from 30,000 to over 400,000 users. During this PRSA Hawaii program, you'll have an opportunity to learn more about social media marketing strategy, social media management and content marketing for one of the most recognizable brands in Hawaii.


Seating is limited with registration available via Eventbrite only. Please see Eventbrite for more details and to RSVP by Friday, February 13. Lunch will be provided.


About Asiana Ponciano

Asiana Ponciano was raised in Pauoa Valley and graduated from Roosevelt High School. She moved to San Francisco to study journalism and English literature at San Francisco State University. In San Francisco, Asiana worked as a writer for print and online publications, as well as an online video and podcast content producer. Soon after returning to Honolulu, Asiana began working for Hawaiian Airlines in their direct marketing department. In her free time, Asiana does community work as an advisory board member of Susannah Wesley Community Center, as well as Salvation Army Hawaii.

Event Details

11:30 a.m. Registration & Networking

12:00 p.m. Program & Lunch (included in event fee)

Free parking is available at Ward Warehouse; metered street parking also available on Auahi Street and neighboring streets.





Mahalo, Box Jelly!

A special thanks to Box Jelly for hosting us for this event!


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