PRSA Hawaii August 2009 Lunch Program


The Value of Internal Communications

Does your company only focus on internal communications during the rough times? Why? Savvy companies realize the importance of maintaining a regular dialogue with their internal audiences during good times and bad as a critical communications tool. Your employees are the biggest front-line champions of your brand. Hear case studies on how proactive internal communications can help keep employee morale up, strengthen your brand, and keep the lines of communication open to gather feedback and improve your product.

Wednesday, August 19, 2009
Registration, Lunch: 11:30 a.m.
Program: 12:15 p.m.

The Plaza Club, 20th Floor
900 Fort St. Mall

$30 PRSA Hawaii chapter members
$35 PRSA National members
$40 Non-members
$25 PRSSA Student members **Due to the increased cost of doing business, reservations to PRSA Hawaii programs made via credit card will be assessed a nominal processing fee.

The Plaza Club
$5 for 2 hours parking validation. Pay cash at the door for parking validation; thereafter, $2.50 per half hour paid to booth attendant upon departure.

Harbor Court Municipal Parking
$0.75 per half hour up to 2 hours; thereafter, $1.50 per half hour paid to booth attendant upon departure.

Other parking garages are also available in the area.

Register online or for cash/check payments, RSVP to Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.

For more information, contact Programs Chairs, Moani Wright-Van Alst at (808) 748-5319 or Melissa Malahoff-Kamei at (808) 539-3435, email or visit


  • Michael Stollar, is Vice President of Marketing and Communications for HMSA (Hawaii Medical Service Association), the Blue Cross and Blue Shield of Hawaii. In over two decades with the plan he has worked his way through Underwriting, IT, Corporate Planning, New Product Development, Dental Management, and E-business. Michael has led undertakings as diverse as running a statewide network of dental centers, developing an online advance directives repository, establishing a health care business incubator, and developing the first health plan sponsored, on-demand, interactive cable television station in the nation. He recently oversaw HMSA's go-to market campaign for its new online care program, and is now involved with the company's 2.0 and IHMS initiatives.
  • Paul Barton, ABC, has been in corporate communications for more than 12 years and currently is Director of Employee Communication at Hawaiian Airlines. Since coming to Hawaiian in April of 2008, Paul has devised an innovative employee communication strategy, reinvented the company's intranet, and introduced podcasts, webcasts and a wildly popular daily e-letter. Before coming to Hawaiian, Paul led employee communication teams at PetSmart (the world's largest pet products retailer), America West Airlines (now US Airways), Phelps Dodge Corp. (the world's largest publicly traded copper mining company), and APS (the largest power company in Arizona). You can find him talking about employee communication on Twitter, Facebook, FriendFeed and LinkedIn, or playing guitar on YouTube.

Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Cancellations will be accepted up to one week prior to the event. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.

About PRSA Hawaii
PRSA Hawai'i, chartered in 1947, was one of six founding chapters of PRSA. The society is the world's largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations.






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