Being Successful in Your Own Public Relations Business


As a PR pro, you know how to make your clients successful. Yet, if you're like most consultants, you probably struggle with running your own business. If you navigate entrepreneurship by trial and error, this webinar is for you. Pamela Gilchrist, who launched her own independent practice 10 years ago, will offer tips and strategies that will help you get and stay ahead despite this tough economy.

You will learn how to:

  • Get and keep clients--even in a tough economy
  • Work "on your business," not just "in your business"
  • Move from "freelancer" status to building a small firm
  • Develop and stick with a business model
  • Know why it's OK to just say no
  • Manage scope creep and contracts
  • Cry for help with office tasks
  • Use entities and exit strategies to your advantage.

Pamela GilchristPamela Gilchrist, M.A., APR, CPT, chief business strategist/CEO, PR~Link® /NavianzTM, Cincinnati, Ohio, founded PR~Link Public Relations®, LLC, ( as an independent practitioner in 1999. She has successfully grown her business into a national award-winning boutique firm that consults with local, regional and national clients. In 2008, she launched Navianz™ (, a sister division to PR~Link®, to assist clients with business development and strategy. She is a member of the PRSA Counselors Academy and has served in numerous leadership positions for the Cincinnati, Central Ohio and Pittsburgh Chapters of PRSA. Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar/webinar.

For more information on APR Accreditation Maintenance Credits, visit

Wednesday, February 25, 2009
3:00 p.m. - 4:30 p.m.

Member $190 / Non-Member $290
Independent Practitioners Alliance Section Member $85

APR Accreditation Maintenance Credits Approved: 1.0

PRSA is adding the webinar Play-Back feature. You will be able to register in advance for a PRSA webinar and access it at your convenience starting at midnight the day of the live program for up to two weeks following the live webinar. Your registration confirmation, sent via e-mail, includes one-time access to the Play-Back webinar.
The Play-Back for this event starts at midnight February 25, 2009 and runs through April 22, 2009. Please note: access information for the live event is different from access information to the Play-Back. Your registration confirmation will state that the access information is for the Play-Back only. There are no registration refunds available for the Play-Back registration once you've received your confirmation.

Only one registration per site is required. Registration deadline for the live webinar is 24 hours prior to the call. Your registration for either the live webinar or Play-Back entitles you to one telephone connection. Invite as many people as you wish to listen to the webinar or Play-Back on your speakerphone. You must register and receive a confirmation in order to join the call. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003.


Cancelations must be in writing and sent by mail or fax. Cancelations are subject to a $10 cancelation fee; there are no refunds or credits for cancelations received less than 24 hours before the webinar date.
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