Using Video & Photos in your Social Media, PR and Marketing Campaigns


Could your PR and Marketing campaigns be getting more attention by incorporating rich media tools such as video and photography?

With a few simply, low- or no-cost tools and a willingness to break new ground, you can propel your PR and marketing campaigns into the world of YouTube, Flickr and beyond.

From the basics to the advanced, learn how to utilize photos and videos to their fullest potential, and hear from local businesses and individuals who are
successfully using multi-media and social channels to boost their bottom lines and reach their sales, marketing and public relations goals on a limited budget.

Wednesday, December 16, 2009
Registration, Lunch: 11:30 a.m.
Program: 12:00 p.m.

The Plaza Club, 20th Floor
900 Fort St. Mall

$30 PRSA Hawaii chapter members
$35 PRSA National members
$40 Non-members
$25 PRSSA Student members
**Due to the increased cost of doing business, reservations to PRSA Hawaii programs made via credit card will be assessed a nominal processing fee.

Register online or for cash/check payments, RSVP to Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI
96811. Credit card payment will not be accepted at the door.

The Plaza Club
$5 for 2 hours parking validation. Pay cash at the door
for parking validation; thereafter,
$2.50 per half hour paid to booth attendant
upon departure.

Harbor Court Municipal Parking
$0.75 per half hour up to 2 hours; thereafter,
$1.50 per
half hour paid to booth attendant
upon departure.

Other parking garages are also available in the


  • Bred, born, and raised in Hawaii, L.P. "Neenz" Faleafine is the Chief Evangelist of Alltop; Founder of media marketing company, Pono Media; and Founding Partner of interactive media publishing company, Grilled Cornbread, LLP. Neenz will share
    about social media marketing strategies that pushed Alltop to one of the top 7K websites in the United States.
  • Ed Morita has emerged as one of Hawaii's social media photographers and bloggers. His use of photography through social networking gained recognition from Matt Mullenweg, Founder of WordPress. He is currently part of the social media team for gubernatorial candidate, Congressman Neil Abercrombie.
  • Bruce and Yaling Fisher are the founders and owners of, a web-based travel company specializing in Hawaii vacation packages with over 8 million dollars in sales annually. They've built their business on organic SEO (Search Engine Optimization) internet marketing and are taking advantage of low cost social media tools to get their name out, including their popular blog and podcast, and use of micro-blogging sites like Twitter. Bruce will share his experience using these tools as a marketing weapon to reach new audiences and sell Hawaii travel in a touch economy like we're in right now.

For more information, contact Programs Chairs Moani Wright-Van Alst at (808) 748-5319, Melissa Malahoff-Kamei at (808) 539-3435 or email


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