How Generation Y & Seasoned Pros Can Navigate the Social Media Highway Together


Communication challenges between different generations are nothing new. However, the rise of new media and its crucial role in public relations has strained more than one old pro and Gen Y professional relationship. This webinar will feature a lively panel of old and new pros who will discuss how Millennials can serve as PR's social media stewards and how experienced managers, who may be less familiar with Web 2.0, can successfully collaborate with them. Also, the panel will address the new opportunities social media offers all generations to better connect.


Jake Day, director of marketing and communications, First Baptist Church of Dallas, is responsible for strategy, development and standardization of the church's internal and external communication.


Rick Clancy, former senior vice president, corporate communications, Sony Electronics, is the first word in the groundbreaking book about social networking "Groundswell" - and with good reason. Clancy served on Sony's management committee as the "executive champion" for companywide socialmedia initiatives.

Lauren A. Fernandez, account executive, public relations, Moroch, is a member of the Public Relations Society of America (PRSA) and a student of the American Society of Association Executives (ASAE) Leadership Academy, Class of 2010. Fernandez has more than three years of experience in both agency and association/nonprofit settings. Her blog, LAF, recently won "Best Up-and-Coming Blog" in the 2009 PR Reader's Choice Blog Awards. Fernandez holds a Bachelor of Arts in Journalism-Public Relations from the University of North Texas, where she graduated in May 2007.

Ellen LaNicca, executive vice president, consumer practice, CRT/tanaka, is a veteran of the public relations industry. With more than 25 years of experience, LaNicca has created and supervised programs for a number of Fortune 500 companies with a particular interest in reaching women, including American Express, Avon Products, Charles Schwab & Co., Ernst & Young, Hartz Mountain, Liz Claiborne, Microsoft, Target and World Kitchen (formerly Corning Consumer Products). As CRT/tanaka's executive vice president (and former president and co-founder of Patrice Tanaka & Co., Inc.), LaNicca currently oversees two consumer practice divisions: food & beverage as well as housewares & home fashions.

Kasey Skala, owner of the consulting firm Interactive Revolution, focuses on integrating social media with traditional communication strategies for small business and nonprofits. Prior to Interactive Revolution, Kasey spent four years in the financial industry in various marketing and communication roles. Kasey is a 2004 graduate of Drake University, where he majored in public relations. He currently maintains the blog, The Electric Waffle.

Group discussion to follow the tele-seminar moderated by PRSA Hawaii President Nathan Kam.


Wednesday, January 27, 2010
Registration: 5:30 p.m.
Program: 6:00 p.m.

McNeil Wilson Communications
1003 Bishop Street, 8th Floor Theater

FREE PRSA Hawaii chapter members
$5 PRSA National members
$10 Non-members
**Due to the increased cost of doing business, reservations to PRSA Hawaii programs made via credit card will be assessed a nominal processing fee.

Parking available at Bishop Square Paking.
$4 flat rate after 5 p.m.

Register online
or for cash/check payments, RSVP to

Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.

For more information or if you are interested in hosting future PRSA events, please contact Programs Chairs, Jocelyn Collado or Tess Staadecker (808) 533-4165, email

Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Cancellations will be accepted up to one week prior to the event. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.


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