Rebuilding Your Brand and Regaining Trust in a Recovering Economy


Join PRSA Hawaii for this informative teleseminar and learn how consumer perceptions and behaviors have changed in the downturned economy and how to regain trust as the economy begins to recover.

We'll hear from Andy Bateman, CEO on Interbrand and Carola Jain, Senior Director of Strategy/Head of Global Financial Services of Interbrand, a global branding consultancy.

Andy has spent the past 19 years understanding, building and re-building brands to face ever-changing customer needs and environments all over the world. As Chief Executive Officer of Interbrand in New York, Interbrand's headquarters, Andy leads a team of world-class brand strategy, creative and marketing professionals; advising and guiding some of the world's most valuable brands.

Carola focuses her efforts on analytics, brand engagement and brand strategy for a wide variety of clients in various industries. She creates and manages brand value by making the brand central to the business's strategic aims.
After the teleseminar, we'll also have a brief discussion of how these findings relate on a local level to Hawaii.

Wednesday, April 21, 2010
Registration: 5:30 p.m.
Program: 6:00 p.m.

McNeil Wilson Communications
1003 Bishop Street, Pauahi Tower
The Theatre, 8th Floor

Light refreshments will be served.

$20 PRSA Hawaii Chapter Member
$25 PRSA National Member
$30 Non-Members

Registration includes a $5 Koa Anvil Award entry discount coupon.

**Due to the increased cost of doing business, reservations to PRSA Hawaii programs made via credit card will be assessed a nominal processing fee.

Parking available at Bishop Square Parking. $4 flat rate after 5 p.m. Other parking garages area also available in the area.


Register online or for cash/check payments, RSVP to Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.

For more information, contact Programs Chairs Jocelyn Collado or Tess Staadecker at at (808) 533-4165 or email

Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.

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