State of Hawaii's PR Industry - From a Multi-Generational Perspective


Think you know what's important to public relations pros when it comes to getting the work done, job satisfaction, professional development, leadership, communications tools, and other facets important to the industry? Are local PR agencies and practitioners keeping up with national trends or creating new ones, embracing the changing communications landscape, and getting the most out of our multi-ethnic, multi-generational work environments?

In a fun, fast-paced, "game-show" style format, a panel of Hawaii public relations pros - from the entry level to the C-Suite - will share their experiences, insights and perspectives on working in today's business environment. You will leave the program with:

  • a better understanding of the industry, how it works, the challenges/opportunities ahead, and how you can help move it forward
  • insights on being a more productive CEO, supervisor, manager, and worker
  • ideas on how to empower and keep a multi-generational work force engaged and excited about their career
  • tips on tools and techniques that can help us get our jobs done more efficiently
  • inspiration to get everyone ready for 2011!

This is certain to be a spirited conversation about Hawaii's public relations industry. Crowd participation will be highly encouraged, so please come prepared with thoughts and questions.


Amy Hennessey

Amy Hennessey, APR, is the manager of foundation communications for Hawaii Pacific Health, supporting the philanthropy efforts of Kapi`olani Medical Center for Women & Children, Kapi`olani Medical Center at Pali Momi, Straub Hospital and Wilcox Hospital on Kauai. Previously, she was vice president at McNeil Wilson Communications for more than 12 years where her she provided counsel to clients in multiple sectors of business spanning travel and tourism, corporate, nonprofit, labor, government, utilities, real estate, retail and transportation.



Nathan HokamaNathan Hokama, APR, has more than 25 years of corporate communications experience and established Strategic Communication Solutions as an independent practitioner in April 2004. He focuses on issues management, corporate positioning, crisis and litigation communication support, media relations, community relations, internal communication, marketing communication.


Franzi Roessy

Franziska Roessy is an account coordinator for the corporate and public affairs division, serving accounts such as the Hawai'i Tourism Authority, Kiewit Infrastructure West and Ward Centers. Prior to joining Stryker Weiner & Yokota Public Relations, Inc., Franziska worked as a Legislative Aide for the Hawai'i State Legislature in the House of Representatives. She also interned at the Chevron Corporation's public affairs office at the Kapolei, HI refinery.

Patrick Williams is a business analyst with Hawaii Medical Services Association (HMSA), but his experience ranges across the communications profession. He has worked at a PR agency, in city government and at nonprofits. In addition, he has been a daily newspaper reporter and freelance writer.

Register online or for cash/check payments, RSVP to Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.

For more information, email, visit or contact Programs Chairs Jocelyn Collado or Tess Staadecker at 533-4165 .

PRSA Hawaii sends a big mahalo to the PRSA Western District for sponsoring our year-end program. We appreciate the support, shared resources, and leadership cultivation they provide for our current and future leaders. Mahalo nui loa!

<Back to All Events